ISSM

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The International Society for Strategic Marketing is a direct marketing think tank. Our Fellows are dedicated to producing credible and worthwhile knowledge for and about the international direct marketing and database marketing industry.

ISSM

Website:
http://issm.org

Keywords:
behavior modeling, bob stone, bob hacker, brent bissell, buyer model, buyer penetration, catalog, catalogue, catalog management, census overlay, census data, churn, circulation analysis, circulation planning, circulation management

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Vermelding sinds: 2005-01-11

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